AI Insights · Timothy · March 2025
Top 5 Social Apps Performance in Israel Q1 2025
Explore the performance trends of the top social apps in Israel during Q1 2025, with insights from Sensor Tower on downloads, revenue, and active users.
In the first quarter of 2025, the top social apps in Israel showed varied performance metrics on the unified platform, encompassing both iOS and Android data. Here's a closer look at the trends for each app, based on insights from Sensor Tower.
TikTok - Videos, Shop & LIVE experienced a steady revenue trend, peaking at approximately $398K in mid-February. Weekly downloads saw a gradual decline, starting from 28.3K at the beginning of the quarter and dropping to 22.6K by the end. Meanwhile, active users fluctuated, beginning at 2.4M and reaching a peak of 2.5M mid-March.
Facebook had a modest revenue increase, with numbers reaching $10.3K in early March. Downloads began at 20K, peaked at 24.2K in late January, and eventually decreased to 18.1K by the end of March. Active users remained relatively stable, fluctuating around 4.5M throughout the quarter.
Instagram showed a peak in revenue at $30.7K in mid-February, with a gradual decline towards $20K by the end of March. Downloads mirrored this trend, starting at 23.1K and decreasing to 19.2K. The app maintained a strong active user base, peaking at over 3.1M late in the quarter.
Threads did not record any revenue but had a consistent download pattern, starting at 21.9K and increasing to 24.5K by March end. Active users showed an upward trend, beginning at 707K and reaching 738K by the end of the quarter.
Me - Caller ID & Spam Blocker from NFO LTD recorded a peak revenue of $36.7K in mid-February. Downloads started at 11.7K, declining steadily to 6.2K by the end of March. Active users fluctuated, peaking at 1.55M towards the quarter's end.
For more detailed insights and data, visit Sensor Tower's website.
